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World’s top travel show kicks off in Berlin


Overall, 110,000 trade visitors expected to attend ITB

With 10,147 exhibitors from 189 countries, the number of international exhibitors at this year’s ITB Berlin, which kicks off today, will be higher than ever before. More than two-thirds of the exhibitors showcasing their products and services in the 26 halls on the Berlin Exhibition Grounds are from abroad.

The number of international trade visitors at this year’s show is set to rise significantly too. Overall, 110,000 trade visitors are expected to attend.

From today to March 9, the 48th ITB Berlin will be offering visitors a representative overview of travel products and services from around the world and of growth-intensive niche markets. Some of the focus will be on Mexico, this year’s partner country, which will have information on its range of products and services in Hall 1.1.

ITB Berlin 2014 will be celebrating the debut of two events. Yesterday, before the opening of the show, the ITB Summit took place with 600 delegates invited to attend. And ITB Innovators is a new web platform that provides a compact overview of 100 travel and marketing innovations. From March 5 to 7 these will also be exhibited at a display area in Hall 7.1b.

Again, ITB Berlin will be providing senior buyers from the international tourism industry with access to an exclusive business circle. Around 700 hand-picked senior buyers from the international tourism industry from Europe, Canada, the USA, South America, Australia, Asia and Africa will be joining the exclusive Buyers Circle at ITB Berlin 2014.

At 74.6%, two-thirds of the Buyers Circle’s members are from Europe and Russia, over 13% are from Asia, Australia and Oceania, around 4% each are from North America and the Middle East, and 1.4% from South America. Around 80% will be at the show in a decision-making capacity. The overall purchasing power of the Buyers Circle is equivalent to €1.8 billion.

More companies are exploiting the impact of travel blogs to target customers. In response to this trend, ITB Berlin will stage 40 events organised by bloggers for bloggers. Taking place this year for the second time, the ITB Bloggers Speed Dating event provides a platform for hotels and destinations that enables them to meet travel bloggers from around the world.

TTG Nordic

[pictured: ITB 2014 press conference; courtesy ITB]


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