New technology pushes passengers uphill as well as down
The battle for public attention in the attractions business continues with the opening at the weekend of the world’s longest water coaster – the Mammoth, at Holiday World in Santa Claus, Indiana, USA. The ride measures 540 metres and it cost $9 million to build. The battle is concentrating on satisfying and exceeding consumers’ expectations so people come back month after month. The perception of water parks and water rides is shifting – they now compete successfully with theme-park rides and rollercoasters.
Like the recently opened Wildebeest, Mammoth uses “linear induction motor” technology to propel passengers uphill as well as down. “There’s nothing like seeing your friends and family members getting soaked, getting scared,” one observer says.