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Winter incoming bookings up 130%

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Tourists want to experience Northern Lights and real winter

Winter tourism to the northern Nordics has exploded in recent years, fuelled by media attention around the world. Bookings for travel to northern Sweden this winter season are up 130%, pushed up as the Northern Lights become an increasingly popular attraction, officials say. The figure comes after a record viewing season for the Northern Lights last year.
For the first time, tourists visiting the STF Mountain Station and hostel in Abisko, around 200 km north of the Arctic Circle, in winter will outnumber those coming during the white nights of summer. Local tour guides and staff are studying at a northern lights training course.
“We have been much more visible in media around the world,” STF Branch Manager Hans Norén tells The Local. “We have had people staying here, shooting photos and videos, and some of those images have made it into big publications like National Geographic. Ten years ago we didn’t have any tourists this time of year.”
The Local
[photo courtesy VisitFinland]

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