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Why Copenhagen is booming for Britain tourists

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Brits love Copenhagen’s restaurants, design, Nordic Noir
Brits are visiting Copenhagen in ever greater numbers, attracted by the city’s restaurants, design and Nordic Noir.
The UK is now the cool Danish capital’s biggest source market, surpassing Norway, Sweden and Germany. British overnight stays in Denmark have skyrocketed over the last five years to almost 720,000, a rise of 50%.
Dennis Englund, director of Visit Denmark in the UK, tells TTG Digital that the success of Nordic Noir TV series such as The Killing and The Bridge have contributed to the trend.
“We’re getting a lot of coverage in national media, as well as lifestyle and travel magazines,” he says. “We’ve definitely seen an increase in awareness of Copenhagen as a city break destination.”
This is adding awareness about Copenhagen’s gastronomy and active outdoor pursuits, he adds. Visitors can swim in Copenhagen’s harbour and cycle everywhere.
“There’s a trend now for authenticity, to know where ingredients come from, and that’s something we are very good at. Noma, which was number-one restaurant in the world for several years, was the one to start it. We’re getting more Michelin stars outside of Copenhagen too.
“Cycling has exploded in the UK after the Tour de France and the Olympics, and Denmark is just the perfect country for cycling. It’s such a big part of our culture.”
There are 296 direct flights from the UK a week, Englund points out. Denmark is hardly a paradise for bargain hunters, but “the pound is strong, which is good for us and we’ve developed some hotel products that are still high quality but at affordable prices. Copenhagen is no more expensive than London.”
TTG Digital

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