Home Press Releases UBM and RajaMICE launch SATTE Indonesia

UBM and RajaMICE launch SATTE Indonesia


Over the past twenty years, the SATTE exhibition and conference has steadily grown to become the leading B2B travel event in India and a highly-respected brand across the industry.

Starting next year, SATTE will expand its influence even further with the launch of the first SATTE Indonesia event that will be held in Bali from June 12-14, 2013. Boasting good accessibility and connections with major cities around the world, great infrastructure, and a reputation as a tourist’s paradise, Bali promises to be an excellent host venue for this prestigious travel mart.

 Indonesia is one of the fastest-growing markets for travel and tourism in the world. The launch of SATTE Indonesia recognizes the growing importance of Indonesia as a B2B travel and tourism destination and promises to be a must-attend event for buyers and sellers from Indonesia and around the globe. It will be the first comprehensive B2B travel mart of international importance to be held in Indonesia since PATA 2007 and ATF.
Indonesia’s economy is growing at over 6%, and air travel in the country is increasing by 16%. Domestic tourist traffic is rapidly expanding with an estimated 245 million domestic travels in 2012 and US$18 billion total in expenditure. The country is also expected to achieve its target of 10 million in-bound tourists by 2014. Against this background, SATTE Indonesia offers an unparalleled strategic platform for overseas destinations and travel and tourism suppliers to tap into the Indonesia market.

Christopher Eve, Senior Vice President of UBM Asia Ltd., commented: “The growth of Indonesia’s economic importance in the Southeast Asian region and around the world means that there are huge opportunities for both inbound and outbound travel and tourism operators and suppliers. On the inbound side, Indonesia’s rich diversity of exquisite tourism offerings, as well as rapidly increasing business travel, offers huge potential. Meanwhile, Indonesia’s vast population and burgeoning middle classes mean that there are enormous opportunities for outbound and domestic travel.”
SATTE Indonesia 2013 intends to establish a new benchmark for travel and tourism events in Indonesia. It will do this by serving the inbound, outbound, and the domestic markets and bringing together over 300 domestic and international sellers representing the top hospitality and travel brands with more than 250 domestic and international qualified buyers representing the top multinational and unique leisure brands across the globe. By bringing buyers and suppliers together in a single forum, SATTE Indonesia aims to advance the tourism industry through business sessions and the promotion of best practices in MICE and leisure management. Together with exhibitors and buyers from 33 Indonesian states and numerous countries around the world, SATTE Indonesia will facilitate pre-scheduled appointments and business sessions for buyers and sellers to negotiate on their long-term leisure and corporate travel needs.
Mr. Panca R Sarungu, CEO of RajaMICE, is quoted as saying: “By bringing SATTE to Indonesia in 2013, we hope to support government introducing the world to Indonesia and Indonesia to the world; SATTE, which is organized by UBM, is proven to be a successful B2B travel trade brand. Last year, the original SATTE event, SATTE India, attracted 33 countries and 6,249 unique qualified buyers and sellers. We hope that SATTE Indonesia will take the tourism industry of both the countries to the next level.”

Corporations, travel agents, resort and hotel chains, cruise operators, convention planners, venue operators, and travel buyers can leverage the three days of business-to-business sessions to enhance their respective brands in the Indonesian and Southeast Asian market. In addition to the B2B sessions, the comprehensive four-day travel mart will have an extensive program of activities for delegates.
Mr. I. B. Lolec, Country Manager for Pacific World Indonesia, based in Bali, commented, “This could be the great international tourism marketplace for Indonesia, especially Bali, which will be ready with more rooms and better infrastructure in 2013, in particular the new airport.” Mr. Lolec added “This event would be absolutely great if SATTE Indonesia can bring quality overseas buyers.”

Mr. Asnawi Bahar, President of the Indonesian Association of Tour and Travel Agencies (ASITA), remarked, “I congratulate RajaMICE and UBM for this great collaboration; our members with a total of 7,000 travel agencies all over Indonesia should be able to become actively involved at SATTE Indonesia 2013.”


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