In support of Turkish Airlines’ “Widen Your World” motto, the new partnership will allow the passengers access to incredible music content including hit songs, albums, music videos, live recordings and much more from the best known and most iconic artists in the world, all updated on a monthly basis.
‘My Music Planet’, the music platform created by Turkish Airlines, will give passengers access to specially prepared content including audio and video playlists, teasers, concert videos, music news, behind the scenes footage and short videos. In addition, music lovers will have the opportunity to stream the latest albums in Universal Music Group’s unique library.
Every month, a world-renowned artist will be named as the ‘Artist of the Month’. The featured artist will present a unique video introducing the flight destination for that month. ‘My Music Planet’ will feature specialist playlists prepared exclusively for the chosen city, sharing music and artists from around the globe with Turkish Airlines’ valued guests.
In addition, passengers can enter competitions giving them the opportunity to win VIP tour packages involving the most exclusive shows and music events in the world. The offer includes round-trip plane tickets, VIP experiences, 4-star hotel accommodation and other VIP surprises.
“The partnerships we have established with the world’s largest brands are definitely very important in increasing our global brand awareness. Today, the partnership we have established with the global music leader Universal Music Group will have an impact on passenger satisfaction to a highest level. I would like to thank my valuable colleagues and Universal Music Group. I hope this important collaboration will be a great experience for both parties.” said Akif Konar, Chief Commercial Officer of Turkish Airlines.
“We’re delighted to be teaming up with Turkish Airlines in this innovative partnership. They are incredibly forward thinking organisation that is taking a pioneering approach to the passenger experience by embedding music right at the heart of their service.” said Olivier Robert-Murphy, Global Head of Brand Partnerships, Universal Music Group.