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Trend puts first-class within reach


Airlines try to sell first-class tickets, not give upgrades
Airlines are putting first-class tickets within reach of passengers who are more likely to travel economy, in an effort to use premium cabins more efficiently.
The author of this article in Skift found it too tempting to resist a ticket offered by United Airlines that was just $200 more than one in economy, earned double award miles and earned quadruple elite status miles. After that, he purchased several more.
United’s offer is part of a new strategy to sell more premium seats at lower prices, better monetising premium cabins. British Airways led the trend, offering transatlantic fares for as little as $1500 (€1350), not much more than an economy ticket. Delta is doing something similar.
The airlines want to push up their percentage of sold – versus upgraded – seats. As a result, more business and leisure travellers are booking premium seats. But anyone looking for a free upgrade will be less likely to find one.


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