Travelport (NYSE:TVPT), the leading Travel Commerce Platform, and the Republic of Indonesia’s Ministry of Tourism have announced a new global digital marketing campaign to increase tourism to the world’s largest archipelago and fourth most populous country.
The campaign, which is part of the Ministry’s “Wonderful Indonesia” international tourism marketing strategy, will deliver tailored online messaging to targeted travel agents in 15 countries around the world using Travelport’s advanced Destination Marketing technology. The Ministry of Tourism believes the campaign will help increase tourism from the record setting 15-plus million tourists expected in 2017 by driving incremental tourist arrivals into Indonesia and also by stimulating awareness and interest among travel agents and consumers to explore the five wonders of Indonesia (Natural, Sensory, Cultural, Modern and Adventurous).
“Indonesia is one of the world’s most beautiful and interesting countries, full of fascinating sights and tastes that we want to share with the world.” said I Gde Pitana, Deputy Minister for International Marketing and Communication, for the Indonesian Ministry of Tourism.
Niklas Andreen, Vice President and Managing Director, Global Hospitality and Digital at Travelport, added: “It is a great honor to work with the Ministry of Tourism on this important campaign to increase tourism to this remarkable country. With access to more than 68,000 Travelport travel agents around the world, our Destination Marketing solution continues to deliver exceptional value to customers who need to target the right people with the right messages to help achieve their marketing objectives.”