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Travel trade helps Nepal in post-earthquake recovery

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PATA joins forces with Nepalese trade players in recovery plan
Promotional activities and getting celebrities to endorse the rebuilding of Nepal are some of the ideas that emerged from meetings in the earthquake-devastated country initiated by the Pacific Asia Travel Association in recent days, as it met with local trade players to draw up a tourism recovery plan.
Andrew Jones, vice chairman of PATA, and crisis management expert Bert van Walbeek travelled to Kathmandu to engage around 60 members of the private and public sector to exchange ideas and share experiences on how Nepal can recover from the April 25 disaster.
During a brainstorming session, Jones assured the Nepalese trade that PATA would mobilise its network of members to help Nepal get back on its feet and said he would propose an action-oriented plan to the Nepalese government. He also suggested professionals could create more promotional activities and engage celebrities.
On the other hand, van Walbeek advised Nepali tourism stakeholders not to drop prices but rather provide additional value to tourists.
More than 250 ideas arose, to be channelled into a recovery plan that will be ready by mid-June. The plan will detail steps and guidelines and will be a joint initiative between PATA and Nepal’s Tourism Recovery Committee.
TTG Asia

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