Tourico Expands Car Inventory and XML Connectivity as Car Bookings Increase by 72 Percent Year-Over-Year
Tourico Holidays, one of the world’s fastest growing wholesale travel brokerage companies, today announced new supplier partnerships with Advantage Rent A Car, the fourth largest rental car company in the U.S., and E-Z Rent-A-Car, a leader in value-priced car rental services. As a result of these new partnerships, Tourico greatly expands its access to rental car inventory at 85 locations around the United States, including 22 of the nation’s 25 busiest airports. Tourico will sell this new inventory across its network of 2,500 clients located in 95 countries through XML connectivity.
Over the last year Tourico has seen a 72 percent year-over-year increase in overall car rental bookings and a 53 percent increase in car rental revenue. The rapid growth is being fueled by an 87 percent year-over-year increase in North American bookings and an 86 percent year-over-year increase in European bookings. Meanwhile, other key markets – including Canada, Germany, and Argentina – have all more than quadrupled their car rental bookings over the last year.
“Tourico is best known for its massive impact on the global hotel industry, but our well-established distribution network and continuously growing inventory of car rental partners puts us in a unique position to become leading players in the car rental sector, as well,” said Konni Marshall, the Director of Business Development for Car Rentals at Tourico Holidays. “After a very strong first half of 2017, adding Advantage and E-Z Rent-A-Car allows us to build on the momentum, while offering our clients new low-cost, high-quality options.”
Additionally, Fox Rent A Car, Dollar and Thrifty, which had all previously partnered with Tourico through web-based connection only, established XML connectivity to Tourico’s inventory system this summer. Dollar and Thrifty, part of the Hertz family of rental brands, which both went live with Tourico’s XML connection in May, have already seen a combined 530 percent increase in car booking activity.
Lastly, Tourico is also unveiling enhanced car rental functionality for its distribution clients, allowing them to book cars with an airport pick up and city drop off – and vice versa. Prior to the upgrade, the system only allowed for airport-to-airport and city-to-city pick ups and drop offs.
For more information about Tourico Holidays, or to inquire about its global network of car rental partners and inventory, please visit www.TouricoHolidays.com.
About Tourico Holidays
Tourico Holidays, a business unit within Hotelbeds Group, is a leading global travel distributor that contracts directly with travel providers, such as hotels, flights, cruise lines, attractions, car rentals, vacation homes and more. Tourico works on a high-volume, wholesale model to broker this inventory to over 2,500 clients in 95 countries using proprietary technology. For more information please visit: www.TouricoHolidays.com.
Advantage Rent A Car and its sister company E-Z Rent-A-Car comprise Advantage/EZ (AEZ). The company is active nationwide with 75 locations in 44 markets, including 23 of the nation’s 25 largest airports, and globally through its partnership with Europcar. AEZ is the fourth largest car rental company in the United States.
About E-Z Rent-A-Car
Founded in 1994 with a fleet of just nine cars, E-Z Rent-A-Car has grown to be one of the leading car rental companies in the United States. E-Z has delivered value to its customers by offering quality vehicles at attractive prices in convenient locations backed by responsive customer service. The Company has expanded the number of company-owned facilities it operates in the U.S. and grown its footprint in smaller markets.
The Hertz Corporation, a subsidiary of Hertz Global Holdings, Inc., operates the Hertz, Dollar and Thrifty vehicle rental brands in approximately 9,700 corporate and franchisee locations throughout North America, Europe, The Caribbean, Latin America, Africa, the Middle East, Asia, Australia and New Zealand. The Hertz Corporation is one of the largest worldwide airport general use vehicle rental companies, and the Hertz brand is one of the most recognized in the world. Product and service initiatives such as Hertz Gold Plus Rewards, Ultimate Choice, Carfirmations, Mobile Wi-Fi and unique vehicles offered through the Adrenaline, Dream, Green and Prestige Collections set Hertz apart from the competition. Additionally, The Hertz Corporation owns the vehicle leasing and fleet management leader Donlen Corporation, operates the Firefly vehicle rental brand and Hertz 24/7 car sharing business in international markets and sells vehicles through Hertz Car Sales. For more information about The Hertz Corporation, visit: www.hertz.com.