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Thailand searches surge for Krabi and Kathu

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Fastest growing markets, average stays, lead-times named
Beaches and islands are Thailand’s most powerful attractions, with Krabi entering TripAdvisor’s top five Thai destinations in terms of search traffic growth for the first time, registering the highest increase at 41%.
Krabi is followed by Kathu and Nai Yang in Phuket, at 37% and 31%, respectively. Tied in fourth with a 10% increase in searches are Chiang Mai in the north and the border city Hat Yai in the south.
China continues to give the highest percentage increase in search traffic on TripAdvisor, with a year-on-year increase of 30%, outpacing the international average of 4%. India and Indonesia follow in second and third place, with year-on-year search increases of 16% and 12%.
The biggest sources of search traffic for Thailand are China, the US, the UK, Australia and Russia.
Of the top five inbound markets, the Chinese have the shortest planning lead-time of 51 days, staying for four nights on average. Among Chinese searches, there is growing interest from second-tier cities such as Hangzhou, Dalian and Qingdao.
Russians take around 60 days to plan a trip but stay the longest, with 11 nights per stay. Travellers from the US, the UK and Australia stay for six nights on average and take the longest to plan, with lead-times of 108, 102 and 82 days, respectively. On average, Thailand visitors start planning their trip 65 days in advance and stay for almost five nights.
TTG Asia

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