Having seen how rapidly the China market has evolved and given its huge geographical size, WEGOGO and its innovative use of technology will change the way Chinese travel the world
WEGOGO has unveiled its plans to change the way Chinese see the world by tapping on the most widely used social networking tool in the world’s fastest growing outbound travel market.
Launched on WeChat, which boasts over 633 million users and is still growing, WEGOGO will facilitate users in finding like-minded travel companions or seeking advice from others who have enjoyed a similar travel experience.
“We decided to start by offering a WeChat-based platform because it’s a tool that practically every Chinese smartphone user already is familiar with,” said Mak Chee Wah (Mak), Co-Founder and CEO of WEGOGO. “This will quicken the adoption of our platform tremendously” he went on.
From Tourists to Travellers – Bragging Rights and Beyond, Way Beyond
High social media participation has led to a sharing economy with information of destinations readily available online, and this has resulted in more sophisticated and matured Chinese travellers – Free Independent Travellers.
Said Mak, “Already we have seen a shift in Chinese traveller profiles from sightseeing and only visiting iconic attractions, to engaging in experience-seeking journeys across the world to learn different cultures and to immerse themselves locally. This new era of experiential tourism is ready to be served by WEGOGO.”
The technological platform is designed to serve information that is customer-centric, and not just based on profiles and preferences. Contextual cues will be built in to enable WEGOGO’s system to learn even more about users based on what they search, where they have been, and what they truly look for when considering their next trip out of China.
“Chinese travellers are beginning to engage in specific experiences that are not destination dependent” shared Reene Ho-Phang, Strategic Advisor to WEGOGO. “We are seeing more and more of them participating in marathons overseas because that’s what they want to do, and it doesn’t have to be famous races like the Boston Marathon, or held in a city that they want to visit” she added.
Bridging and Empowering Travellers And Travel Hosts Socially
WEGOGO will also allow Chinese consumers to link directly with Travel Hosts or travel service providers offering the exact activity and experience they are looking for. To start off, over 3,000 providers are found on WEGOGO to make their offerings available to consumers.
“We are facing an information overload and planning trips can sometimes get overwhelming with too many choices” said Richard Tan, Co-Founder and Head of Business Development.
“We are not just a directory listing or travel concierge like what is commonly found today. With contextual cues built in, our technology and system learns what consumers want, and matches them with relevant Travel Hosts to narrow the choices they have to make” he elaborated.
Added Richard, “more importantly, WEGOGO learns what is important to the travellers, and will deliver safety advice and even eco-friendly suggestions shared by the Travel Hosts which the user wants to know.”
For businesses, specifically providers of travel activities and experiences, the platform will allow them, as Travel Hosts, to focus on doing what they do best – their business.
WEGOGO will enable them have their own WeChat micro-site, unique online identity, QR Code, and direct access to like-minded potential customers – without the need for hefty IT or marketing investment.
“Once matched, Travellers and Travel Hosts connect socially and transactions are done” Richard went on to share.