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Take new directions from Design Hotels™

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The eagerly anticipated annual edition of Directions – The Design Hotels™ Magazine will be launched at the ITB tourism fair in Berlin, taking place from March 7-11, 2012.

This year’s copy is packed with fresh trends in hospitality, hotel openings, inspiring stories behind the scenes and of course the handy locator at the back to all 225 members in 135 destinations around the world. Design Hotels™ offers an ever-changing variety of reasons to travel the world. The topics include fusion food whose cross-cultural flavors are becoming the latest craze, Patricia Urquiola’s design tryst in Berlin and the escalating importance of environmental and social responsibility in hospitality today.

Focusing on neighborhoods, some member hotels become beacons of their surroundings through excellent taste and impeccable service while others choose to charter new paths and build new engaging communities. Take the four-villa remote retreat of El Otro Lado in Portobelo, Panama that is not only attracting attention to a UNESCO World Heritage site, but serves as a launching point for exploring the region’s rich Afro-Panamanian culture. In Vienna, Austria, the soon-to-open Hotel Topazz takes its role as the first green upscale hotel in the historic 1st district rather seriously and has established a new status quo for upcoming businesses. Ekies All Senses Resort on the Greek peninsula of Halkidiki does so by measuring luxury by one’s ecological footprint. To know more, pick up a complimentary copy of Directions 2012 at the Design Hotels™ ITB stand or any member hotel worldwide.

Meet The Member Hotels at ITB in Hall 9, Stand 312

During ITB, 21 properties from Asia, Africa and Europe will be present to share their plans for 2012. With the “Neighborhood Approach” as a central theme, Design Hotels™ will showcase a bold, colorful new stand featuring large-scale graphics and a picture wall of some of the most stimulating Made By Originals stories. The stage is set to be as individual and offbeat as the communities we live in and love to travel to.

Design Hotels™ invites visitors to meet the people behind the hotels. Among them are new hotels like the Tribe Hotel in Nairobi, the brand’s first in Kenya. Nine hundred hand sculpted African artefacts create this astounding ode to a culturally rich continent in the heart of Nairobi’s diplomatic district. The Mira Hong Kong will introduce its upcoming sister property in the bustling Wanchai district. Opening in the last quarter of 2012, the project has renowned Dutch designer Marcel Wanders at its helm.  

Representatives from the following member hotels will be present at the Design Hotels™ stand:

Austria, Vienna: 25hours Hotel Wien
Germany, Berlin: Q! Hotel Berlin
Germany, Frankfurt: 25hours Hotel by Levi’s
Germany, Frankfurt: Goldman 25hours Hotel
Germany, Hamburg: 25hours Hafencity
Germany, Hamburg: 25hours Hotel Hamburg No. 1
Germany, Hamburg: Gastwerk Hotel Hamburg
Germany, Hamburg: The George
Hong Kong: The Mira Hong Kong
Iceland, Reykjavik: 101 Hotel
Kenya, Nairobi: Tribe Hotel
Netherlands, Amsterdam: Conservatorium Hotel Amsterdam
Spain, Alicante: Hospes Amérigo
Spain, Cordoba: Hospes Palacio del Bailío
Spain, Granada: Hospes Palacio de los Patos
Spain, Madrid: Hospes Madrid
Spain, Mallorca: Hospes Maricel
Spain, Puigcerdà: Hospes Villa Paulita
Spain, Seville: Hospes las Casas del Rey de Baeza
Spain, Valencia: Hospes Palau de la Mar
Switzerland, Zurich: 25hours Hotel Zürich West
– Ends –

APPOINTMENTS FOR JOURNALISTS

The Design Hotels™ press team and the representatives of our member hotels look forward to meeting you! Please contact us to arrange an appointment.

press@designhotels.com

ABOUT DESIGN HOTELS™
Design Hotels™ represents and markets a curated selection of more than 200 independent hotels in over 40 countries across the globe.

More than a collection of hotels, the company is a collection of stories. Each property reflects the ideas of a visionary hotelier, an “Original,” someone with a passion for genuine hospitality, cultural authenticity, thought-provoking design and architecture. Each “Original” stands for the individual, aesthetic and service-driven experience that his or her hotel provides.

Founded by Claus Sendlinger in 1993, Design Hotels™ offers its members insightful travel industry knowledge, from market trend consultancy to international sales representation. The company has its headquarters in Berlin and branches in London, Barcelona, New York, Singapore and Perth.

www.designhotels.com and www.madebyoriginals.com

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