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Sweden’s first Winery Hotel pioneers a custom mobile guest experience leveraging Alcatel-Lucent Enterprise Bring Your Own Device technology

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At a glance:
•Custom designed application delivers personalized hotel services to guest’s smartphones
•Innovative technology replaces in-room phones in all 184 rooms and will enable the new Winery Hotel to offer guests a personalized urban winery experience
•Social media integration enables wine enthusiasts to share likes and comments
•Click here for high-resolution images
15 December, 2015 – The Winery Hotel, a new hospitality project in Sweden, announced it will adopt a BYOD guest application to enhance the winery and hotel guest experience. The new application is based on the Alcatel-Lucent Enterprise Guest BYOD Telephony solution and developed by TeleOffice specifically for The Winery Hotel. It will provide guest access to all winery and hotel services, from booking facilities and viewing restaurant menus to browsing wine information. These services will be available on the guest’s smart device – to create a personalized connected experience with the winery and hotel before, during and after the visit. The new solution is currently being implemented ahead of The Winery Hotel’s grand opening in January 2016.
 The Winery Hotel has 184 rooms and conference facilities for 200 guests. The hotel is owned by three Swedish families – Söder, Östlundh and Ruhne – and will be the first urban winery hotel in Sweden. The new application allows the hotel to communicate offers and notifications directly to the smartphone of any guest, ensuring 24×7 contact. The application also includes social media integration, allowing updates on popular social platforms to be shared widely.
 The simple, intuitive design of the new solution requires minimal maintenance to ensure continuous updates and Quality of Service for the guest experience. And it eliminates the need for a physical phone in each guest room. The only physical phones in the hotel will be 16 Alcatel-Lucent 8028 and 8038 Premium DeskPhones, which will provide a wide range of advanced telephony features for business administration staff. TeleOffice part of the Telecom Norden group, is delivering the cutting-edge solution – unique to the Winery Hotel.
Marcus Östlundh, Managing Director, The Winery Hotel
“The new guest app was a natural choice for our hotel – a unique solution that provides guests with a better wine experience at the hotel. The new app will allow us to share and personally tailor campaign information for the customer at all stages of the customer journey. We have taken an ambitious step by abolishing guest phones in rooms, but we strongly believe it will deliver a greater element of convenience and personalization to our guests.”
 Thomas Berger, Director, Nordic & Baltic Region, ALE
“The development of this app, tailored specifically for The Winery Hotel, demonstrates the flexibility of our Alcatel-Lucent Enterprise Guest BYOD Telephony solution, due to the fact that it is both fast and cost-effective to develop a similar app not only for hospitality chains, but for any business or vertical. We feel that greater digitalization in the hospitality sector is the next logical step to embracing the increasingly common trend of mobility.”
 Stefan Eriksson, Managing Director, TeleOffice
“Our delivery of a guest app for The Winery Hotel is reflective of the current hospitality industry – guests are demanding continuous connectivity and greater autonomy, and hotels must have the infrastructure in place to deliver these services. The Alcatel-Lucent Enterprise Guest BYOD Telephony solution was an excellent framework to develop the app from, and will provide The Winery Hotel with a simple, intuitive solution to serve guests.”
 About us
Our company is a leading provider of enterprise communications solutions and services, from the office to the cloud, marketed under the Alcatel-Lucent Enterprise brand. Building on our established heritage of innovation and entrepreneurial spirit, we operate globally with 2700+ employees in 100+ countries worldwide, with headquarters near Paris, France. With communications, networking and cloud solutions for business of all sizes, our team of technology experts, service professionals, and 2900+ partners serves more than 830,000 customers worldwide, tailoring and adapting our solutions and services to local requirements. This provides tangible business outcomes through personalised connected experiences for customers and end users.

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