Visits to be turned into “top notch overall experiences” within five years
More than 60 million kronor (€6.7 million) will be spent on five Swedish tourist destinations as the government tries to make the country more attractive to tourists. The ski resort of Åre, Bohuslän County, Kiruna in Lapland, Vimmerby in Småland and the Stockholm archipelago are the locations chosen for this pilot scheme. Around 40 destinations originally applied for the money. A visit to any of the five will be turned into a “top notch overall experience” within the space of five years, according to Annie Lööf, minister for enterprise.
“The five chosen destinations all have the potential to grow on an international market, while at the same time being very different from each other,” Lööf said.
[pictured: Harbour of Svenska Högarna in Stockholm archipelago]