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Sustainability key to success at ITB Berlin


Socially responsible tourism to be major theme this year

Social and ecological responsibility in tourism will be a key topic at ITB Berlin this year, where a number of events will again be used to address sustainability and socially responsible travel. The program, to take place in the Adventure & Responsible Tourism Hall, will include discussions and papers dealing with human rights, travel for the deaf and developments on the Caribbean island of Haiti three years after the disastrous earthquake there.
Environmental protection and social responsibility have also been taken into consideration in the production of the ITB Berlin catalogue and ITB Quickfinder, which have been printed using a “climate-neutral process” with the aim of supporting a geothermal project in this year’s partner country, Indonesia.
[pictured: ITB Media Summit 2011; courtesy ITB Berlin]


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