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Successful Danish lingerie company opens concept store at Copenhagen Airport

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CHANGE Lingerie today opens its doors in Copenhagen Airport’s Terminal 2, inviting customers inside to experience a universe of lingerie and swimwear in sizes from A-K.

It may be tempting to go for a shopping spree at Copenhagen Airport, which is known for its world-class shopping. But before losing yourself to shopping, it is important to keep and eye on your boarding time and gate number.

The lingerie shop CHANGE is now opening a concept store at Copenhagen Airport and has installed screens with departure times and gate information in the fitting rooms, giving shoppers extra time to try on a bikini for their holiday in the south or find the boxer shorts that never got packed.

“At Copenhagen Airport, we focus a great deal on giving our passengers a stress-free, comfortable and inspiring start to their trip. Our range of shops and services are key to passengers’ travel experience, and the information screens in the fitting rooms will surely help give passengers the time to enjoy the personal advice the staff at CHANGE Lingerie can give them

—?said Copenhagen Airports’ VP for Sales and Marketing Carsten Nørland.

In addition to the broad range of lingerie and swimwear in sizes from A to K, the concept store at Copenhagen Airport will sell a range of hosiery and boxer shorts, which travellers often buy on the go.

A starting signal for a major expansion

The new store at Copenhagen Airport marks CHANGE Lingerie’s 2014 focus on opening new strategically located shops in order to strengthen the profile of the chain. It is the starting signal for the planned expansion of CHANGE Lingerie, which will open 25 concept stores in the Nordic region in the next few years.

“We are proud to now welcome customers at Copenhagen Airport. As a Danish brand, we have come very far since our start-up in 1995, and it is only natural that we have a concept store at Copenhagen Airport today – something that also underlines our international profile,

—?said Claus Walther Jensen, CEO and founder of CHANGE Lingerie.

At CHANGE Lingerie, the right fit and good design are in focus all the way from the development of the individual styles to the shopping experience in the stores. For this reason, CHANGE Lingerie provides its staff with special training in professional fitting and bringing out the best in every woman. In the autumn of 2014, CHANGE Lingerie will launch a new brand in collaboration with a prominent American superstar. The brand will be sold at CHANGE Lingerie concept stores and a number of international department stores, specialty shops and online stores.

 

About Change

•CHANGE of Scandinavia Holding A/S is a Danish-based lingerie company that designs, develops and manufactures its own products, which are sold to leading specialty shops and department stores in Europe and Canada.

•The company’s chain of CHANGE Lingerie concept stores is growing rapidly, with more than 170 stores in  Europe, North America and the Middle East.

•The company has more than 200 employees in its Danish stores and some 75 employees at its head office in Farum, Denmark.

•At CHANGE Lingerie, the right fit and good design are in focus. For this reason, CHANGE Lingerie provides its staff with special training in professional fitting and in bringing out the best in every woman.

 

For further information, please contact:

CHANGE Lingerie: Didde Marie Mau, Marketing Manager for CHANGE Lingerie: dmm@change.com

Copenhagen Airport: Lea Holm, Communications Consultant at Copenhagen Airport: lea.holm@cph.dk

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