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Starwood spends big on wellness marketing

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Westin Hotels wants guests to discover “world of well-being”

The Starwood brand Westin Hotels & Resorts has announced the global launch of what it calls the Westin Well-being Movement, a $15 million brand-wide campaign designed to enhance the well-being of guests around the world.

The year-long initiative will introduce partnerships and programs across Westin’s six brand pillars, Feel Well, Work Well, Move Well, Eat Well, Sleep Well and Play Well. The launch yesterday coincided with the International Day of Happiness as well as the Spring Equinox, traditionally recognised as a season of renewal.

To mark the launch, Westin hotels around the world are opening their doors over the next week for a “well-being open house” where guests, associates and consumers can experience the brand’s programs.

Nearly 200 hotels and resorts are holding wellness events and programs open to the public, including scenic guided five-kilometre runs, spa appointments, juice bars and group yoga sessions.

Business Wire

[photo courtesy Starwoon Hotels & Resorts]

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