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South Korea MICE rebounds after MERS

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MICE buyers register confidence in South Korea again
MICE buyers are registering strong interest and confidence in South Korea again, following the mid-year MERS scare, TTG Asia reports from the IT&CMA trade event in Bangkok.
The MICE operations supervisor at Travel Experts in Manila, Blazey Nocon, faced cancellations to Seoul during June and July, but now it is “a thing of the past”.
“We are even seeing an increase in requests compared to last year because our clients enjoy the weather and food in South Korea, and prices are also cheaper compared to Japan,” Nocon said.
Li Haijiao, account manager of Comfort MICE Service in Beijing, who has three incentive groups visiting Seoul and Jeju this month, said clients are no longer concerned about South Korea’s Mers situation.
“The Chinese are still very interested in South Korea because it is considered a fashionable destination, and they are drawn by the Korean dramas. There is a star quality associated with the destination,” Li said.
Maureen O’Crowley, executive director of the Seoul Tourism Organisation’s MICE Division confirms that business has “resumed as per usual”, with October showing itself to be a “very strong month”. To truly recapture business, the STO has rolled out a series of perks for business event groups.
“Mers was a short-lived situation and we were able to ride out the storm and we did quite well,” O’Crowley added.
TTG Asia

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