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Social media killed the postcard!


Social media most popular holiday communication

Social media is now the most popular way for travellers and vacationers to communicate with friends and family, a new survey confirms, while only 6% send a postcard when they go on holiday.
The survey, by the flight search engine Skyscanner, questioned 1,200 travellers on their favoured method of communication while away on holiday breaks. Once the most popular form of communication, the postcard has been replaced by social networks. More than two-thirds (61%) say they go online while away and almost a third (30%) use social media as their primary means of telling people at home about their trip. With more than a billion monthly active users, Facebook is the most popular way to update people at home, accounting for over a quarter (26%) of respondents.
Almost a quarter (24%) stay in touch by text message. But one in five (14%) admit to not making any effort to contact those at home at all, preferring to take a complete break from their everyday life.
The survey also revealed that travel agent brochures may – like the postcard – be a thing of the past, with 89% of travellers no longer using brochures for holiday inspiration. Instead, 23% use travel company websites and 22% social media sites.
[pictured: Hawaiian postcard, c.1908]


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