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SITA appoints Jacques Demaël as SVP Strategy & Business Support

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Demaël will steer strategy, transformation and innovation aimed at accelerating SITA’s growth.

SITA has announced that Jacques Demaël has joined the organization as SVP Strategy & Business Support. Reporting directly to CEO Barbara Dalibard, Demaël will be based in Geneva, Switzerland.

Working together with the CEO and the Executive Team, Demaël will drive SITA’s overall strategy as well as several key strategic initiatives. He will be responsible for leading a transformation program to align the organization, processes and skills to support SITA’s ambitions and will help define the organization’s technology and innovation roadmap.

Barbara Dalibard said: “SITA offers a remarkable value proposition for its customers across the air transport industry. I look forward to working with Jacques in delivering a transformation plan that will provide a clear roadmap to boost the next phase of SITA’s growth, capitalizing on our unique market position at the center of our industry.”

Jacques joins SITA from Bryan Garnier, an independent investment bank dedicated to growth companies. Jacques has also been an advisor to several private equity funds, investors and governments in both EMEA and the US, specifically in technology, media and telecommunications. He has worked with technology start-ups and other emerging leaders to explore new opportunities in areas such as artificial intelligence and connected life.

Prior to this Jacques had a long career at France Telecom/Orange, holding various executive roles in both consumer and business markets, in London, Paris and Geneva.

Jacques Demaël said: “It is an exciting time to join SITA. The air transport industry is thriving and SITA is in a prime position to advance this growth by providing a portfolio of products and services that help the industry become more efficient and passenger focused. With the right focus and team behind us, I see tremendous potential for SITA to build on its existing credentials as a trusted supplier and partner to the industry.”

About SITA

SITA is the communications and IT solution provider that transforms air travel through technology for airlines, at airports and on aircraft. The company’s portfolio covers everything from managed global communications and infrastructure services, to eAircraft, passenger management, baggage, self-service, airport and border management solutions. Owned 100% by more than 400 air transport industry members, SITA has a unique understanding of its needs and places a strong emphasis on technology innovation.

Nearly every airline and airport in the world does business with SITA and its border management solutions are used by more than 30 governments. With a presence at more than 1,000 airports around the world and a customer service team of 2,000+ staff, SITA delivers unmatched service to more than 2,800 customers in more than 200 countries.

In 2016, SITA had consolidated revenues of US$1.5 billion. SITA’s subsidiaries and joint ventures include SITAONAIR, CHAMP Cargosystems and Aviareto. For further information go to www.sita.aero.

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