Singapore Airlines and Travelport Digital enjoyed double award winning success at two leading industry awards in Asia Pacific. The Singapore Airlines mobile app, developed in partnership with Travelport Digital, was recognised as a Gold Winner at the Hong Kong DrivenbyDesign Awards and Best ‘Airline IFEC Experience’ at the inaugural Inflight Asia Pacific Awards Ceremony in Singapore.
The DrivenbyDesign multi-disciplinary design awards represent the best of the Hong Kong design market. Singapore Airlines mobile application – for iOS and Android smartphones, Apple Watch and Tablet – were chosen as Gold Winners in the Digital-Travel Technology category highlighting its user-friendly focus and contemporary design, combined with rich functionality which offers an engaging digital travel experience across multiple devices.
The Inflight Awards recognise notable regional achievement for aircraft cabin interiors. The Singapore Airlines Companion App triumphed over stiff competition based on the easy-to-use, engaging interface; and value delivered to its mobile-centric travellers.
The Companion App is the first of its kind to integrate fully with the airline’s Panasonic inflight entertainment system, providing travellers with greater control over their inflight experience. To date, the app has been downloaded over 3.6 million times.
” The awards are a recognition of how Singapore Airlines constantly seeks to understand and meet our customers’ expectations for greater control and engagement in their in-flight entertainment experience. We are pleased that our app has been well received and will continue to invest heavily in technology to provide a more personalised on board experience for customers,” said Singapore Airlines’ Senior Vice President Sales & Marketing, Campbell Wilson
Commenting on the award win, Niklas Andreen, Vice President and Managing Director, Global Hospitality and Digital at Travelport said “We’re thrilled to receive these two leading industry awards alongside Singapore Airlines and are extremely proud of the continued work we do with their team. We believe that a good customer experience is about continuous engagement throughout the customer journey and providing highly relevant, personalised information and services at the right time. We look forward to working on even more innovative award-winning solutions with Singapore Airlines in the future.”
The Singapore Airlines mobile apps have now won three major awards this year after picking up the best ‘On-Board Experience’ at the prestigious Air Transport World (ATW) Awards in March.