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Scandic to replace 25,000 old TVs

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Chain “invites guests to digital in-room entertainment”

The hotel chain Scandic has announced that it will replace 25,000 old TVs with new low-energy, eco-labelled LED TV screens from Philips. Guests will “enjoy pin-sharp picture quality and a newly expanded range of viewing choices”, including free film and sports channels. Guests will also be able to connect their computers, phones or tablets to the TV or insert a memory stick in the TV’s USB port to listen to music or watch movies. Free Wi-Fi also means that guests can stream Spotify and check out play channels.
The roll-out has begun in Sweden and by the end of 2014 over 25,000 LED TVs will be installed at all Scandic’s hotels across nine countries.
The new entertainment system will be “really easy without having to wade through a sea of settings,” says Johan Michelson, head of product development. But the company stresses that “to create the homely feel that Scandic is renowned for, there is also one Swedish, Norwegian, Danish and Finnish channel at every Nordic hotel, in addition to the standard offering, ensuring that Scandic’s Nordic guests will always feel right at home across the region.”
TTG Nordic
[pictured: Suite, Scandic Ålesund, Norway; photo courtesy Scandic]

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