Scandic rejects app option in favour of mobile-adjusted site
Guests staying with Scandic Hotels can now manage their bookings using a new mobile site. The hotel company says that the site has been developed “as an adjustment to the fast growing number of smartphone users” and, to keep it as simple as possible, Scandic has decided to develop a mobile-adjusted site instead of an app. Guests can now enter the company homepage using their mobiles to book rooms, claim free nights, register feedback and suggest future functions.
Worldwide mobile searches will surpass the number of searches from computers by 2015, according to the marketing company BIA/Kelsey. Statistics from Google state that around 70% of the Swedish population will be using a smartphone by end of 2012. And 84% of Swedish mobile travellers are also already using smartphones during their journeys.
By launching the mobile site, Scandic says it is adjusting to these trends, making it easier for hotel guests by giving them direct access to the mobile version of the homepage without having to find and download an app that then would “compete” with already existing favourites of smartphone users.
[pictured: Hotel Scandic Malmen, Stockholm; courtesy Scandic Hotels]