Saudi will exhibit at this year’s World Travel Market
Saudi Arabia will be sending representatives from the Saudi Commission for Tourism & Antiquities (SCTA), as well as Saudi Airlines and low-cost airline flynas, to the world’s leading travel industry event. The World Travel Market show will be held at Excel in London on November 3 to 6.
The move comes as the Saudi government invests the equivalent of €22.5 billion in tourism between 2013 and 2023 to better handle growing visitor numbers and boost local employment.
It has been forecast Saudi Arabia’s visitor numbers will grow to 21.3 million over the next decade. The SCTA has already invested €2.3 million to set up tourist information centres providing information on events held in the country.
“Saudi aims to highlight the historic potentials of the Kingdom of Saudi Arabia as a crossroad of civilizations through displaying part of its history, heritage, achievements and tourism potentials by way of print material and direct communication,” Hamad A Alsheikh, the commission’s vice president for marketing and programs, said.
“We plan to highlight and introduce the existing tourism investments in the Kingdom of Saudi Arabia in different fields, especially in the convention and exhibition sector and accommodation sector, in addition to other tourism and investment areas.”
[pictured: King Abdulaziz International Airport (KAIA) Development Project, near Jeddah]