Survey identifies Scandinavia’s most attractive employers
SAS and Scandic are the Nordic region’s most attractive employers in the travel industry, according to a new survey of 16,800 economics students.
The survey is part of an annual drive by employer research company Universum to identify the most attractive employers in Sweden, Denmark, Norway and Finland, a list that mostly features global corporations and organisations.
To make it onto the list, companies must be ranked highly by the students in at least two of the four participating countries. According to the list, Scandic is the 27th most popular employer in the Nordic region and is the only hotel business to make an appearance. The one company in the travel industry that is more popular is SAS, which is ranked 14th.
The most distinct trend of recent years is that students see it as increasingly important to work for a good cause, or to feel that they serve a higher purpose in their working life. In this respect, Scandic says it has taken a strong lead by having the industry’s foremost sustainability program.
“Students are looking for employers that can offer security while also offering development opportunities and chances to try new things,” explains Claes Peyron, head of Universum in Sweden.
The Universum Student Survey 2014 list in full can be seen here.
[pictured: Inside the Scandic Victoria Tower]