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Royal Caribbean moves to dominate China market

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Shifting Quantum will increase cruise line’s capacity by 66%

Moving its massive ship Quantum of the Seas to China and Asia will significantly raise Royal Caribbean International’s market share in 2015.

Royal Caribbean is already a dominant brand in the Chinese market with two ships – the Voyager and the Mariner – and an annual passenger capacity of around 300,000, according to the 2014/2015 Cruise Industry News Annual Report.

The 4,100-pax Quantum will increase that by 66%, or another 180,000 passengers. Specific itineraries have not yet been released for the Asia fleet.

The cruise line will have by far the newest, biggest and most innovative hardware in the market, Cruise Industry News says, adding that it would seem to be a strategic decision to separate the brand from the relatively older and smaller tonnage of Costa. The move also preempts a larger market entry by Princess Cruises and new vessels from Star Cruises.

Star Cruises is currently the biggest operator in the region with annual passenger capacity approaching 600,000. Costa has capacity of 260,000 in 2014, Princess 52,000. Star is building two new ships, which will raise its capacity above one million passengers a year by 2017.

Cruise Industry News

[image courtesy Royal Caribbean International]

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