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Riga releases rap guide to the city

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Destination marketing bureau makes 90-second song
Live Riga, the Latvian capital’s destination marketing bureau, has released a 90-second rap song and video to be its latest travel guide.
With 142 words arranged alphabetically, it leads viewers on a sightseeing tour through the city, from the predictable “amazing architecture” to the less predictable “zebras zapping in zigzags in our zoo”, with increasing speed.
Live Riga is promoting it as “the fastest travel guide in the world”, giving plenty of reasons to travel to the city in the summer or winter months. It can be viewed here.
TTG Nordic

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