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Resorts and hotels to tap into “bleisure” trend

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More chances to combine business and family travel
More business travellers are keen to include leisure in their trip, even bringing families on business trips. But few hotels and resorts are marketing these kinds of experiences, still dividing the two rather than bringing them together.
Because so many people these days are taking minimal vacation time, the urge to take family members on business trips is all the stronger. One survey says that more than half of business travellers worldwide who take business trips involving leisure do this.
Resorts like Great Wolf Lodge, a chain of 14 resorts in North America, are taking advantage of this trend. It estimates that its business from corporate meetings and events will double within five years.
“After the recession the growing trend with everyone was that you had to do more with less. If you have to work, it’s a bonus if you can bring your family along with you to a place that takes care of kids’ needs and lets them have a great time in ways that wouldn’t be possible at a traditional hotel,” explains spokesperson Rhonda Khabir.
Atlantis Paradise Island in the Bahamas and resorts with the Club Med brand are also seeing a rise in business travellers taking their families on trips. Atlantis now has an all-inclusive package for groups attending meetings, but marketing is not being targeted at such potential guests.
Skift

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