September is the Responsible Business Action Month in Carlson Rezidor Hotel Group, therefore all Radisson Blu and Park Inn by Radisson hotels in Baltics in co-operation with BalticMiles loyalty program organized a joint activity to help people in need and support them to make their lives easier.
All hotel employees and guests and BalticMiles employees and clients were invited to make a charity donation of day to day goods including clothes, kitchen applies, bed linen as well as games, toys and books for children. Donations were collected during September 15 to September 23, 2012 at all Radisson Blu and Park Inn by Radisson hotels in Riga, Tallinn, Vilnius, Kaunas and Klaipeda.
In total 4853 items including, bed linen, kitchen applies, crockery, clothes, games, toys, children books and stationery were collected to deliver them to charity organizations and orphanages in Baltic States.
“Rezidor’s Responsible Business Programme dates back to the year 1989 and consisting of three main pillars: health and safety of guests and employees, respect for social and ethical issues within the company, and a reduced environmental footprint. Every year during September all Rezidor properties across the world including our hotels in Baltic’s organizing activities to support this concept. The project we implemented together with BalticMiles was not only about collecting donations but also to spread Responsible Business initiatives to our employees and guests and encourage them to take responsibility and use every opportunity to help people in need.
We highly value our partnership with BalticMiles in frames of this activity and looking forward to joint Responsible Business related projects also in future”, said Ronald Smithjes, District Director Radisson Blu Hotels, Baltics.
During donation campaign every donator received 50 complimentary Points from BalticMiles as well as opportunity to participate in competition and win a weekend stay within one of the Radisson Blu hotels in Baltic by posting stories of the donation and pictures on specially designed BalticMiles Facebook platform.
Gabi Kool, Chief Executive Officer of BalticMiles: “Charity plays an important role in the BalticMiles program. Our members have always had an opportunity to donate their points online for various local as well as international charities. This time we took it a step further and together with our like-minded partner Radisson Blu and Park Inn we encouraged our members in the Baltics to join us in our mission to provide compassion and relief for those in need by donating and sharing your donation stories on Facebook. More than 700 people casted their votes to award authors of the best donation stories on BalticMiles Facebook page which shows that they care as well as we do. This is important for us and BalticMiles will continue to support charity events in the future.”
About The Rezidor Hotel Group
The Rezidor Hotel Group is one of the fastest growing hotel companies in the world and a member of the Carlson Rezidor Hotel Group. The group features a portfolio of more than 430 hotels in operation and under development with almost 95,000 rooms in 70 countries.
Rezidor operates the brands Radisson Blu and Park Inn by Radisson in Europe, Middle East and Africa, along with the Club Carlson loyalty programme for frequent hotel guests. Under a worldwide licence agreement with the iconic Italian fashion house Missoni, Rezidor also operates and develops the lifestyle brand Hotel Missoni.