Advertising rolls out across Europe this week
Accor’s upscale lifestyle brand Pullman is rolling out a large-scale international communication campaign with what it calls an “all-new angle on the hospitality experience”.
Pullman announced its global repositioning strategy a year ago, with a campaign featuring the brand’s spirit and design, created with the DDB Group. Artwork by British photographer Nick Meek and a new tagline – Design Your Journey – added to the project’s identity.
Now the brand’s new identity is being unveiled worldwide. Advertising is rolling out in top-tier newspapers and magazines across Europe this week, as well as the inflight magazines of airlines such as Air France and Lufthansa, and billboards at airports in Dubai, Frankfurt, Jakarta, London, New Delhi, Paris, Riyadh and Sydney.
The biggest share of the billboard campaign was allocated to the Asia-Pacific region and to megalopolises such as Shanghai, Singapore and Bangkok in particular.
[photo courtesy Accor]