Home News Poor weather in Nordics boosts Cook results

Poor weather in Nordics boosts Cook results

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Transformed tour operator sticks with growth forecast
Thomas Cook is maintaining its guidance for growth this year, saying that late summer trading saw strong demand for travel to Greece and Egypt.
The tour operator giant also said in a trading update that bookings in its fourth quarter had been boosted by poor weather in Scandinavia. It is also encouraged by demand for winter bookings.
The company is forecasting growth for the 12-month period ending September 30, despite a previously announced €34 million hit to profits from cancelled holidays to Tunisia following the beach massacre there in June.
Meanwhile, a focus on mobile at Thomas Cook has led to a 30% rise in bookings on smartphones and tablets, accounting for one in three bookings made on the OneWeb platform, which is live in the UK and being rolled out in the Netherlands, TTG Digital reports. Conversion rates are also up across all devices.
Reuters

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