Home Hotels & MICE Now you can Netflix binge at leading hotel brand

Now you can Netflix binge at leading hotel brand

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Marriott Hotels first to offer Netflix on guestroom televisions
A first-of-its-kind partnership launch is giving 62 million Netflix members direct access to the world’s leading Internet television network at Marriott-branded hotels.
People staying at a number of Marriott hotels are now able to subscribe to Netflix or sign into their existing accounts by using an app on the Internet-connected guestroom televisions.
For guests who increasingly want to view streaming content on the road, the enhanced entertainment option means that Netflix members can set aside their mobile devices and watch titles like House of Cards, Orange is the New Black, Marvel’s Daredevil and a growing library of originals, kids’ titles, movies and TV shows on widescreen HDTVs for the first time in hotels.
“Our collaboration with Netflix responds to changing consumer preferences in the way our guests access and watch content, while recognizing the leading role Netflix is playing in driving this transformation,“ explained Matthew Carroll, Marriott Hotels’ vice president brand management. “Because consumers are choosing to take their streaming content with them when they travel, Marriott Hotels is making the industry’s first rollout of Netflix a priority.”
For now, Netflix is available at six properties (New York Marriott East Side, San Jose Marriott, Princeton Marriott, Newport Marriott, Dallas/Fort Worth Marriott Solana, Bethesda Marriott Suites), with six more launching this summer (Marriott Marquis Washington DC, San Francisco Marriott Marquis, Atlanta Marriott Marquis, Dayton Marriott, San Juan Marriott Resort & Stellaris Casino, Anaheim Marriott) and more to follow. The brand plans to expand Netflix to 100 of its properties by the end of 2015, and to nearly all of its more than 300 properties in the US by the end of 2016.
TTG Nordic

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