Cruise line says record was set in Breakaway events
Norwegian Cruise Line claims that a new record for social media usage at sea was set during Norwegian Breakaway’s inaugural events in New York last week.
MTN, a multinational mobile telecommunications company, partnered with the cruise line to deliver access to social media sites, as well as Norwegian’s social media mobile app specifically designed for the two inaugural events. Guests were able to share their experiences on Norwegian Breakaway in real time.
Among other social media usage, the result generated more than 429,755 Facebook visits over a five-day period, while the photo-sharing service Instagram registered more than 56,862 visits and 1,715 pictures uploaded.
As “the leading provider of broadband communications at sea”, MTN has tracked the majority of internet traffic on cruise ships around the world since the advent of social media.
“This social media record set by MTN and Norwegian is a breakthrough for social media marketing at sea,” said Lin Humphrey, 2011 Mobile Marketing Academic of the Year. “Enabling guests to share their experiences instantly has greatly increased Norwegian Breakaway’s exposure.”
[image courtesy Norwegian Cruise Line]