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Norwegian plans ‘value holidays’ expansion

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Norwegian Holidays appoints first managing director
Norwegian has appointed its first managing director for its package-deal wing Norwegian Holidays, ahead of plans for a major expansion to offer ‘value packages’, a move likely to alarm many in the trade, TTG Digital reports.
Anders Svensson has already taken the helm of Norwegian Holidays as the brand sees an opportunity to shift gear in line with the growth of the low-cost carrier.
Svensson, who has worked with Norwegian for seven years, including five years developing the loyalty program Norwegian Reward, is based in the airline’s Oslo headquarters. With the UK and Spain representing the carrier’s fastest-growing European markets, he said the UK was a key area of focus.
“Norwegian flies four million UK passengers each year, so there is huge potential to grow Norwegian Holidays in the UK,” he said. “Although we wouldn’t make projections, it is one of our fastest-growing markets.”
Svensson added that the company was now “stepping up [its] proposition to increase the ways in which [it] appeals to potential holidaymakers”. The priority now is to see how Norwegian Holidays can create “the fastest and simplest booking experience” for its customers.
Norwegian Holidays is not bookable through agents and calls itself an online travel agency, rather than a tour operator, working with some of the biggest bed banks in the world.
The brand is covered under Norway’s regulations – the Norwegian Package Travel Act and the Norwegian Travel Guarantee Fund – which require the company to refund and repatriate affected customers in the unlikely event of bankruptcy.
TTG Digital

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