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Norwegian Cruise Line has plans for agents


NCL chief executive speaks after Regent and Oceania deal

Norwegian Cruise Line’s chief executive has hinted that the Partners First initiative could be introduced to Regent Seven Seas and Oceania Cruises.

Kevin Sheehan spoke to TTG Digital after the cruise giant confirmed it had agreed a $3 billion deal to buy Prestige Cruises, parent company of Oceania and Regent.

“[Regent Seven Seas and Oceania] have done a pretty good job with travel agents,” he said, “but we are so passionate about our Partners First scheme that over time we will want to make sure that we are hitting those same targets for all three lines.”

Meanwhile Sheehan insisted teams would “continue to run their brands as they have done” following the acquisition, although he admitted that back-office systems could be streamlined.

He said “there would be no name changes” and the “teams will continue to run their brands as they have done”.

However, he added: “There is also a lot behind the curtains that we could look at, such as making sure that we’ve got the efficiencies – maybe having one big call centre instead of three, or one tech solution instead of three”.

Like Norwegian, both Regent’s and Oceania’s head offices are in Miami. Sheehan said these were likely to stay separate but conceded that the management of both lines would likely move across to Norwegian’s headquarters. He added that he was looking forward to entering into the luxury arena, but said he would not be getting involved too closely with the design of Regent Seven Seas new ship, which is scheduled for delivery in 2016.

TTG Digital

[pictured: Norwegian Jade; courtesy NCL]


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