The largest travel and lifestyle dedicated social platform in the world today, WAYN, announces the signing of a three year, multi-million dollar advertising deal with South African Tourism.
The deal also incorporates a research element, giving South African Tourism up to the minute statistics on its audience, as well as a competition that will run on the site.
The announcement coincides with a study by WAYN Insights, WAYN.com’s research arm, which ranks South Africa within the top four most social engaged National DMOs (destination marketing organization) online.
This will maintain the boost South Africa received in 2010 with the Football World Cup and offer WAYN direct access to extend its demographics.
[pictured: De Hoop Nature Reserve, South Africa]