An online marketing campaign by the Tourism Authority of Thailand has generated more than 24 million online visits in two months. The new campaign, called Discover the Other You, is a worldwide effort to boost the country’s internet and social-media profile, attracting greater numbers of repeat visitors in the off-peak months. Scandinavia has been a key target market, as have Germany, the UK, Singapore, Japan, Australia, the US and Canada. The campaign was based on the theme of “creative tourism”, giving people the chance to learn more about Thai arts and culture.
Suraphol Svetasreni, governor of TAT: “Creative tourism is an increasingly popular trend that gives visitors a chance to really experience host destinations up close. In an era when people seek out unforgettable special experiences, the ability to learn-by-doing about Thai art, culture and traditional practices is truly unique.”
[pictured: Ayutthaya, Thailand]