With the New Year over, a lot of people are picking up the calendar and starting to think about the coming year’s travel options. This makes the year’s key “selling season” so short and valuable for travel agents. Giving clients realistic travel ideas will secure their custom. Agents should not try to sell the same holiday or break to all market segments. Instead it’s necessary to offer the right holiday to the right person, at the right time. And that time is “selling season” – now.
Agents should keep their websites updated and changing on a regular basis with the latest travel options. Every offer should state a price and a prompt for the reader to act. The start of the year is the best time to tell travellers that you have what they want, at a reasonable price – and that they should act now to make their holiday travel dreams become reality.
Travel Research Online