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New trend on hotel menus: private-label wines

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Private label vintages raise the standing of the brand

Besides the range of fine wines upscale properties like to offer guests, some hotels are now introducing some highly exclusive bottles. Private label vintages raise the standing of the brand that much higher and enhance the local dining experience.

The Peninsula Hong Kong now sells its own 15-year-aged Shaoxing Hua Diao wine made with fermented rice. At all of its properties, guests can buy champagne brut by Deutz, pinot noir and chardonnay by Keller Estate.

The Ojai Valley Inn & Spa, near Los Angeles, offers Pink Moment, a sparkling rosé inspired by the area’s sunsets.

Argos in Cappadocia, Turkey, has wines made from its own vineyards’ Kalecik karasi grape, and more than 6,000 vintages are on offer at the Sabi Sabi Private Game Reserve in South Africa.

The New York Times

[photo courtesy Sabi Sabi Private Game Reserve]

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