Government assists launch of B2B MICE and leisure show
Formed just over a year ago, the Federation of Associations of Indian Tourism & Hospitality (FAITH) has managed to get the support of the government to launch a new B2B MICE and leisure show in India, from 23 to 25 April 2015.
The federation will organise the inaugural event together with the Ministry of Tourism and the Ministry of Commerce, Sarab Jit Singh, vice chairman of FAITH, said. The name and location of the trade show has yet to be determined, but Singh said that FAITH would be responsible for the sourcing of buyers for the show.
The federation is also trying to bring together all foreign airlines that fly to India to look at marketing India collectively as a tourism destination, and to see how best it can partner with airlines for the show.
In addition, the federation has been providing support to local associations bringing international events to the country, liaising with the relevant authorities for cargo clearance, airport facilitation and other needs they may have. It has also helped to cut the bureaucracy that foreign companies would otherwise face in attracting exhibitions and corporate events to India, acting as a facilitator to ensure the smooth running of events.
FAITH comprises 10 associations throughout India: Travel Agents Association of India; Indian Association of Tour Operators; Travel Agents Federation of India; Association of Domestic Tour Operators of India; Adventure Tour Operators Association of India; Indian Tourist Transporters Association; Federation of Hotel and Restaurant Associations of India; India Convention Promotion Bureau; Indian Heritage Hotels Association; and Hotel Association of India.
[pictured: Taj Mahal, India; courtesy Marc Sievert, http://www.travelphotos24.com]