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New ride to give boost to Euro Disney

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Visitors to Ratatouille adventure made to feel like a rat

Euro Disney thinks it will get a much-needed €32 million boost to its earnings from its new attraction themed on the hit animated film Ratatouille. The ride was unveiled at the end of June and opened officially to the public on July 10.

Visitors to “Ratatouille: The Adventure” are shrunk to the size of a rat and scoot around in their own “rat-mobile”, chased by the nasty Chef Skinner. They plunge into the cold of a huge fridge and have to face a fish 7.5 metres long and a ham weighing a ton. Euro Disney spent more than €150 million on the ride.

Attendance at the Euro Disney theme park outside Paris fell almost 7% in 2013 to 14.9 million visitors, giving it a €27.5 million operating loss on revenues of €1.3 billion.

The Telegraph / IOL

[image courtesy dlrptoday.com/Euro Disney]

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