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New BOSS at Copenhagen Airport

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You need to make a 180-degree turn to find the new BOSS shop at Copenhagen Airport to be opened by HUGO BOSS, the well-known international fashion brand. The shop has moved to the other side of the “street” and will feature a broad range of womenswear, menswear and accessories.

HUGO BOSS, the well-established German fashion house, is known its for timeless elegance for style-conscious men and women. From inception in 1924 as a small shop in Metzingen, south of Stuttgart, HUGO BOSS has become a huge international success. HUGO BOSS’s refined looks, luxurious materials and sophisticated details have always impressed fashion industry experts. The authentic luxury and high quality of HUGO BOSS will now be available to even more shoppers at Copenhagen Airport.

“We are very proud and very excited to to welcome our customers to the new BOSS shop at Copenhagen Airport. The new BOSS shop allows us to show a new generation of shop concepts with pure and classic in-store design that creates a sophisticated shop with a strong and modern atmosphere. We are also excited about offering BOSS womenswear to the millions of passengers using Copenhagen Airport each year,” said Markus Neubrand, CEO of HUGO BOSS Nordic.

Shopping Copenhagen Airport’s Nytorv square

Located in the new area around Nytorv, HUGO BOSS has moved to a new and bigger store on the opposite side of the “street”, where it offers even more of its attractive clothing and accessories to travellers at Copenhagen Airport.

“We want shopping at Copenhagen Airport to be a great experience. To do that, our strategy is to a offer unique shopping experience to travellers whether they are travelling on business or holiday, and the BOSS shop fits perfectly with our strategy. It will feature the latest shop layout and will expand its range to include womenswear and accessories,” said Lise Ryevad, Director, Airport Service at Copenhagen Airports A/S.

Facts about HUGO BOSS

•HUGO BOSS was founded in 1924 by Hugo Ferdinand Boss in the small town of Metzingen south of Stuttgart.

•HUGO BOSS has almost 12,000 employees working at its 1,200 shops in 129 countries worldwide.

•In addition to strong looks, HUGO BOSS is also well known for its scents, classic shoes and accessories.

•Today, HUGO BOSS markets two brands: BOSS, with sub-brands BOSS Green, BOSS Orange; and HUGO. More information about HUGO BOSS is available at: www.group.hugoboss.com

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