The Mount Kenya Trust will on Wednesday, January 29, hold a media briefing ahead of the Mountain Bike Challenge to provide information about the event and its purpose.
The briefing will be held at the Fly540 hangar at Wilson Airport from 1430 hours onwards, and media representatives from Nairobi and beyond are encouraged to register their intended presence by providing their credential details not later than 10 am on Wednesday, January 29, via email@example.com . According to the details received late yesterday, journalists will have the opportunity to: “Meet the title sponsors, find out about Kenya`s most popular mountain bike event and meet Kenyan cycling superstar David Kinjah and the Safari Simbaz.” Refreshments will be served, courtesy of Fly540.
The 10to4 Mountain Bike Challenge has been held annually since 2002 when a small group of enthusiastic mountain bikers cycled from 10,000 feet above sea level down Mount Kenya to Il Ngwezi at 4,000 feet, and with it came the name – The 10to4. Now held over two consecutive days, routes are designed to challenge the most ardent mountain bike riders, while providing options suitable for everyone, including beginners and children. The 10to4 raises funds for the conservation projects of the Mount Kenya Trust including the reforestation of more than 2,000 hectares of Mount Kenya`s National Reserve.
This race has become one of Kenya`s best and most widely-publicized sporting events in support of conservation and will this year be held on February 14 and 15, with all details available from the website: www.10to4.org.