Online sales to grow faster than travel industry as a whole
The rapid adoption of tablets and smartphones by consumers is creating a new business environment for the travel and tourism industry. That was the message delivered at a WTM Vision Conference in Rimini, Italy, held in association with TTG Italia at the end of last week.
Euromonitor International presented research showing how smartphones will continue to become a significant transactional channel as customers become more comfortable using their devices for purchases as well as research.
In 2017, 45% of the world’s population or 3.3 billion people will be internet users, with smartphones the most popular way of getting online.
According to Euromonitor, global online travel sales accounted for $589 billion in 2013, amounting to 25% of total travel and tourism sales. Online sales are expected to grow faster than the total travel industry, growing 10% year-on-year to reach $827 billion by 2017.