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MICE on the table at ITB Berlin


ITB Berlin to outline “business travel success factors” in 2012

Rarely have changes in society, politics and the economy had such a dynamic impact on the world of business travel as today. How are they influencing travel management decisions? ITB Berlin has announced that this will be the main topic of its Business Travel Forum expert panel discussion in March, which it is branding “MICE Day”. Also to be discussed will be corporate size, where being big has long ceased to guarantee marketplace success, as evidenced by the example of numerous medium-sized companies catering to the business travel market which have found their market niche and enjoy a high reputation among their customers. There will also be a presentation by the Business Travel Committee of the German Travel Association (DRV) on travel management.
Special travel packages are available to business-travel and MICE industry buyers attending the ITB Business Travel Days.
[pictured: ITB Hospitality Day, ITB BERLIN 2011; courtesy ITB Berlin]


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