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MICE industry meets today at IT&CM China

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Opens as anchor event of Shanghai Business Events Week

The seventh instalment of IT&CM China starts today, as 3000 MICE professionals from sectors including DMCs, PCOs and corporate travel congregate to explore business, education and networking opportunities over the next three days. IT&CM China 2013, billed as the leading international MICE event in China, is being held from April 17 to 19 at the Shanghai World Expo Exhibition & Convention Centre as part of Shanghai Business Events Week, which began on April 14.
The event seeks to “promote China to the world and the world to China”, its slogan reads. There will be around 400 hosted delegates, more than 10,000 business appointments and over 60 business, education and networking sessions. It is organised by TTG Events, a business group of TTG Asia Media.
This year’s event promises to deliver more Chinese buyers, with a greater focus on association buyers and corporate travel buyers. Exhibitors have been able to schedule up to 100% of their appointments ahead of the event.
“This emphasis on the Chinese Buyers is what IT&CM China is about,” Darren Ng, TTG Asia Media’s managing director, said. “What makes IT&CM China’s value proposition unique from the other IT&CM events in Bangkok and India is the opportunity for exhibitors to explore business potential with the Chinese market.”
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