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Malaysia targets MICE with PATA conference

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Minister: “Tourism is taken very seriously in Malaysia”

Malaysia expects that by hosting PATA’s annual conference in Kuala Lumpur on April 19-22 it will attract more MICE events to the country. When the PATA conference was held in Malaysia in 2001, the country did not have a dedicated tourism ministry. Tourism was combined with arts and culture. Since then, the country has built a significant number of convention centres, including the Kuala Lumpur Convention Centre, the Genting International Convention Centre and the Borneo Convention Centre Kuching. Carrying the theme Building the Business beyond Profits, this year’s conference has 461 registered delegates from 14 countries.
“Hosting the event will enable us to highlight that tourism is taken very seriously in Malaysia with the full support of the prime minister and cabinet,” said Ng Yen Yen, Malaysia’s tourism minister and PATA conference chairman.
TTG Asia
[pictured: Malaysia Tourism Centre]

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