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Malaysia launches new 2015 tourism campaign

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MyFest 2015 offers visitors “themed endless celebrations”

With the end of Visit Malaysia Year 2014 in sight, Malaysia has prepared a new tourism campaign, Malaysia Year of Festivals 2015, or MyFest 2015.

“With themed endless celebrations, the year-long calendar offers more than 200 events related to cultural festivals, arts and music showcases, food promotions, shopping and sports,” Azizan Noordin, deputy director general of Tourism Malaysia, explained.

Events will include the KL Light Festival in January, Mah-Meri Festival and Formula One Festival, both in March, the Penang World Music Festival in April, Magic of the Night in May, the Rainforest World Music Festival in August, the Malaysian Motorcycle Grand Prix in October and Malaysia Year End Sale in November and December.

MyFest 2015 will be promoted by Tourism Malaysia to travel consultants overseas at the World Travel Market in London next month. The campaign is expected to help the country secure its targeted 29.4 million tourist arrivals and RM89 billion (€21.5 billion) in tourist receipts for 2015. Malaysia is aiming at 36 million tourist arrivals by 2020.

TTG Asia

[pictured: Malaysia’s Lantern Festival, autumn; courtesy Malaysia Tourism]

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