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Looking ahead to (shorter) WTM London

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World Travel Market London about to open registration
World Travel Market London is opening registration this month for the newly revamped three-day event in November.
Show organiser Reed Travel Exhibitions is changing the format of the show this year by reducing it for the first time from four days to three – a decision taken following “vital exhibitor and visitor feedback”.
WTM London 2016 will run from Monday to Wednesday, November 7-9, at the ExCeL exhibition centre and will operate extended opening hours on each day from 10:00 to 19:00.
“We are really excited by the new-look three-day WTM London. Feedback has been universally positive from all participant groups,” Simon Press, WTM London’s senior director, said.
“There are a number of new initiatives including the Inspire Theatre and the press centre being on the exhibition floor for the first time.”
Buyers and visitors will have to be invited by exhibitors to attend the first day of WTM, with the other two days being open for anybody working in the travel and tourism industry. Other new developments include the inclusion of the 300-seat Inspire Theatre, which will be based on the exhibition floor of ExCeL’s North Hall.
Last year’s WTM London attracted 50,000 participants, including 9,100 buyers who completed deals worth a record £2.5 billion (€3.2 billion) with more than 5,000 exhibitors from 186 destinations. Despite the shorter event this year, the organisers hope to beat these figures.
“WTM London continues to improve every year, with 2016 poised to be the most successful yet,” Press claims.
WTM will kick off on November 7 with speed networking for buyers and exhibitors on the Global Stage at 09:00 before the exhibition formally opens at 10:00. As part of the reshuffle of established events, World Responsible Tourism Day will be held on November 8, and the 10th annual UNWTO Ministers’ Summit scheduled on November 9.
TTG Digital

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